It was 1974 when the first brand accompanied the birth of Comac, acronym for Construction Machines.

The color chosen at the time was bright and clear green, a symbol of growth and vitality that also recalls nature and the agricultural world from which Comac’s founder, Giancarlo Ruffo, a brilliant salesman of motor hoes of the 70s, comes.

The first restyling took place in 1978. Change the style, change the font and change the color that becomes a bright red, a color that symbolizes passion, strength and that attracts attention. All characteristics that we find in the corporate spirit of those years, when Comac began to establish itself in the Italian market and took its first steps in the foreign one.

1985 is the year in which the Comac brand is completely redesigned and takes the form we know today. The red symbol of passion remains, but the typeface changes. The new brand is inspired by minimalist graphics, the design is essential and the sign is continuous except for the final C. And it is precisely the C that gives personality to the logo itself, becoming the very icon of the brand over time.